FAQ's - BellPress

Questions Answered

Big agency or small consultancy?

A bigger agency may have more people to weigh in with ideas. Typically this type of agency will assign an account manager to oversee your campaign and have support of others within the team. BellPress is aware that clients of bigger agencies often get assigned account managers with lesser experience of the sector, therefore less expertise. We provide a breadth of experience in journalism and public relations and you will only deal directly with Director Alex Bell, a well connected communications professional.

What's the key to making it work?

Like all successful relationships, close collaboration and clear communication. Enjoying the campaign as it grows helps as does treating your consultant as an extension of your team. The best consultants will be value driven, listen, advise and always produce strong, relevant, consistent content.

How do you measure PR results?

Placement of stories in target media outlets is a good start.
On top of this, figures relating to readership and monthly users of each target media outlet help demonstrate the impact of stories placed; as does key message penetration.
Positive and negative coverage or damage limitation coverage is also a strong barometer.
As is the use of quotes by the person or people from your organisation quoted in stories.
Access to your Google Analytics is particularly useful after stories have been sent to target media and subsequently placed. From this, spikes in web activity and enquiries by potential customers and stakeholders can also easily be tracked with buy in from your team.
With this said, a range of tactics and services may be used in your campaign – such as social media posting and management – therefore generating different ways to measure results.

How is BellPress different?

The company is run by the former Chief Operating Officer of a reputable Manchester and London-based PR agency who is also currently a working journalist.
When working with us you will only deal with Director Alex Bell. Experience, quality over quantity, a deep interest in listening, strong strategic advice and relevant, consistent value driven content is our core belief when it comes to providing our range of value-driven services.

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