Plotting and executing a communications strategy for Manchester base of European software consultancy.
Project:
Build awareness, profile, and credibility in reputable media, of; Amelia Bampton as a leader in tech and of Codurance’s Manchester base.
Lay foundations with key media titles; their editors and journalists.
Help to open doors to conversations with prospects.
With a wider and longer-term aim of it contributing to the generation of more leads and revenue.
The hook:
Young female leader who has never written a line of code predicts future tech trends including imminence of Manchester’s next Unicorn company; with a focus on young people and tech’s skills gap.
Cut through tactics:
Media Biography of Amelia Bampton – get to know the person; get to know the business.
Video conversation series covering diversity and inclusivity; closing in of London and Manchester salary gap; Codurance 97% year-on-year growth during height of the pandemic; the future and harnessing opportunities as we move toward a post pandemic world.
Journalist and editor outreach.
International Trade Breakfast panellist appearance.
Feedback:
AMELIA BAMPTON, REGIONAL DIRECTOR UK NORTH, CODURANCE
“Alex has such a great interest in people and their journey and really understands how to bring their stories to life and make these accessible to many different audiences. It’s a true talent and I can’t speak highly enough about the great work he does, in such a personal, yet always effective manner.”