Strategic media counsel to welcome new readers to conversations with people shaping our century; and drive book sales.
Clients:
Professor Vikas Shah MBE.
Michael O’Mara Books.
Project:
Thought Economics; conversations with the remarkable people shaping our century.
The Job:
Professor Vikas Shah MBE and publisher Michael O’Mara Books wanted to drive awareness and sales both ahead of and during the launch of new book Thought Economics; conversations with the remarkable people shaping our century.
With around 188,000 books published in the UK each year BellPress planned a strategic press management campaign targeting a wide variety of news media titles and associated platforms.
The hook:
Meet the man who made interviewing the world’s most famous faces his hobby.
Cut through tactics:
Media Biography of Prof Vikas Shah MBE – get to know the man; get to know the book.
Matthew McConaughey video interview.
Social media influencers support.
Journalist and editor outreach.
Sub-stories:
Vikas Shah, who gave TedX talk ‘How to Save Your Own Life’ having overcome the darkest period in his experience of depression and anxiety, shares 5 positive influences for society to adopt when it comes to supporting young people as we emerge from the pandemic.
7 qualities for business leaders to adopt as we emerge from the pandemic.
Vikas Shah shares his 6 top tips for startups, and those considering launching an enterprise, as we emerge from the pandemic.
Online Coverage Impressions:
1.9 million.
Media coverage secured:
18.
BBC Radio Manchester.
Podcast Appearances:
4.
Including; Harvard Business Review’s ‘The Anxious Achiever ‘.
Feedback:
ALICE FURSE, PUBLICITY MANAGER, MICHAEL O’MARA BOOKS
“Alex is wonderful to work with – both patient and tenacious on campaigns with many moving parts, with impressive knowledge of lots of different facets of the media landscape.”
PROFESSOR VIKAS SHAH MBE, ENTREPRENEUR, INVESTOR, PHILANTHROPIST
“BellPress did a fantastic job managing the launch of my debut book. Alex is someone I trust deeply, he works seamlessly and delivered a successful campaign that involved multiple layers and tactics.”
